Life @ GeeYee

What do GeeYee, Groupon, Motorola, & Sears Have in Common?

They are all finalists for the 2010 Chicago Innovation Award!

Successful new products or services are seldom the result of a “eureka” moment; but rather the result of a systematic process that is rooted in identifying customer needs and meeting them in creative ways.  It flows from an innovation mindset that can be found throughout a successful organization.

The Chicago Innovation Awards recognize not just the products and services that are the end result of innovation, but the creative spirit that led to them.

This article reflects how intuitive GeeYee’s technology is in automating a methodology marketing researchers have applied prior to social media to obtain useful insights from qualitative data: coding.  With GeeYee’s solution, marketing researchers can now quickly and affordably apply this proven approach to collecting insights to the vast amount of constantly changing conversations on the Internet.

This article also includes an interview segment entitled, “Using Social Media to Track the Tiger Woods Saga.”  The Tiger Woods Case Study is a more detailed example of how Jon Last, President of Sports & Leisure Research Group and former President of the Marketing Research Association, used GeeYee’s Social Media Analysis Service in conjunction with traditional marketing research.

Click below to read “Cracking the Code of Social Media Data Analysis”:

Cracking the Code of Social Media Data Analysis, Quirk’s–GeeYee August 2010

Thomas Malkin of GeeYee will be speaking at 6 pm.

Click below to view details:

http://www.meetup.com/chicagowebanalytics/calendar/13764041/

Northeastern University invites Thomas Malkin of GeeYee to speak in Boston, MA.

Advertising Research Foundation (ARF) invites Thomas Malkin of GeeYee to speak at its 360 Measurement Day Workshop on Cross-Channel Measurement & Planning Issues (hosted by Starcom MediaVest Group in Chicago, IL).  Fellow panelists included Michael Dowling – President/CEO, Interpret, LLC, Gian Fulgoni – Chairman/Co-Founder, comScore, and John Matthews – Chief Technology Officer, Marketing Evolution.

Click below to view program:

http://www.thearf.org/assets/360-day-may-5-2010?fbid=0zY2ITYzB6f

This presentation illustrates how brand decision makers, using GeeYee’s Social Media Analysis Service, can measure pre-and post-changes in social media “thought-leadership” on issues that drive purchasing decisions for an entire product category.  This is becoming a new “360″ measurement.

Click below to view presentation:

GeeYee–ARF 360 Measurement Workshop at Starcom MediaVest Group in Chicago

Northwestern University—Medill’s Integrated Marketing Communications Program invites Thomas Malkin of GeeYee to speak at its Chicago campus.

Sports & Leisure Research Group publishes Tiger Woods Case Study.  The marketing research firm benchmarked its prior attitudinal research on Tiger with directional insights obtained from GeeYee’s Social Media Analysis Service.  The firm concluded that the findings generated from GeeYee’s Opinion Observer yielded “strong directional insights” and provided “breadth to earlier findings.”

Click below to read case study:

http://sportsandleisureresearch.com/case_study_socialmedia.php

Marketing Research Association’s trade journal, Alert!, publishes an article co-written by Thomas Malkin, President of GeeYee, and Kathy Doyle, CEO of Doyle Research Associates.  Kathy discusses how her firm is growing its business using GeeYee’s Social Media Analysis Service.

Click below to read:

MRA’s Alert! Magazine, GeeYee–Doyle Research Publication, May 2010

Yale School of Management invites GeeYee to speak at its 2010 Customer Insights Conference in New Haven, CT.

Click below to view program:

http://www.cci.som.yale.edu/?q=conferences/md2010/abstract