News
02/05/2010
GeeYee President, Thomas Malkin, presents at American Statistical Association (ASA) sponsored social media conference, Creating Insights from the Conversations, Chicago, IL, February 5, 2010
This conference addressed how the use of social media in our society is becoming more and more ubiquitous and is thus providing opportunities to leverage the content and conversations present to drive research, inform decision‐making, and evaluate outcomes. In its presentation, GeeYee demonstrated how it is marrying best practices in social media research with those in traditional marketing research.
11/20/2009
Council of American Survey Researchers Organization (CASRO) interviews GeeYee President, Thomas Malkin, at CASRO Data Collection Conference, Las Vegas, November 18-19, 2009
In this interview, Tom Malkin discusses how social media research can be used in conjunction with primary research to grow a firm’s business. He also addresses the need for firms to obtain insights over buzz and the importance of integrating social media data into other data points to maximize decision making.
11/12/2009
Advertising Research Foundation (ARF) and GeeYee Webcast, Social Media’s Impact on Brand Decision Making, November 12, 2009
The ARF selected GeeYee along with a handful of best-in-class providers to be a part of the “Listening Zone” at their annual convention, Re:Think 2009. This webcast is an extension of the Listening Zone to educate the industry on resources, tools, and techniques to tap into the continuous stream of naturally occurring conversations and behaviors that exist in digital media to achieve a deep human understanding of the customer.
Takeaways from the presentation are as follows:
By quantifying social media at a more granular, topic-based level (i.e. product feature or issue), firms can:
- Obtain a deeper understanding of the customer and human behavior to yield efficient “ACTION.”
- Quantify qualitative insights in aggregate into brands, products, and entire product categories on limitless issues or product features.
- Detect more quickly and comprehend more readily emerging trends.
- View crises from many more Wisdom of the Crowd perspectives.
11/06/2009
GeeYee and marketing research firm, LJS, co-present at the Market Research Association’s (MRA) First Outlook, San Diego, CA, November 6, 2009
GeeYee and LJS examined the Tropicana Orange Juice brand from both a traditional market and social media research perspective. In particular, Tropicana was studied prior to the brand’s new package redesign in early January 2009, during the public outcry and negative publicity that ensued, and after the premium orange juice reintroduced its traditional packaging.
Takeaways from the presentation are as follows:
- Social Media is pervasive – it is the main stream.
- Its impact is disproportionate to the level of activity:
- Multiplier effect of reach of social media for each posting
- Impact on highly influential and important segment of population
- Traditional market metrics can overlook impact of social media.
Watch It(User Name: MRA, Password: Diego)
10/31/2009
GeeYee President, Thomas Malkin, presents at Product Development & Management Association’s (PDMA) Academic Forum in Anaheim, CA, October 31, 2009
In this presentation, GeeYee discusses how social media research can be used to help manufacturers in many stages of the product development process. One of the case studies presented illustrated how product development insights can be efficiently obtained through understanding social media from the perspective of an entire product category, and not just for one brand or product.
