Sample Uses
The richness of the information provided by our social media analysis services gives our customers not only buzz tracking but also, more importantly, unique directional insights.
Detect Emerging Trends More Effectively by Obtaining Granular Insights into Your Product Category
A large pharmaceutical company wanted to uncover what side effects people were talking about for all of the leading drugs in its product category and quantify their sentiments. Applying GeeYee’s service, the company learned that there was much more negative sentiment around one critical issue that not only affected its drug but also a couple of other drugs in the space. Being able to quantify and compare sentiment on this side effect as well as visualize its product positioning within the entire product category impacted the drug manufacturer’s product development and marketing communications initiatives.
A large pharmaceutical company wanted to uncover what side effects people were talking about for all of the leading drugs in its product category and quantify their sentiments. Applying GeeYee’s service, the company learned that there was much more negative sentiment around one critical issue that not only affected its drug but also a couple of other drugs in the space. Being able to quantify and compare sentiment on this side effect as well as visualize its product positioning within the entire product category impacted the drug manufacturer’s product development and marketing communications initiatives.
Understand Brand and Product Reputations Beyond Just Monitoring Buzz
A marketing research firm wanted to gain insights on the premium car category before conducting a focus group to ensure effectiveness of the survey. Using GeeYee’s service, the firm was able to discover which product features consumers associate with each car. For example, it learned from this report that consumers talk more about brand image for Car Model E and warranties, after sales, interior design for Car Model B.
A marketing research firm wanted to gain insights on the premium car category before conducting a focus group to ensure effectiveness of the survey. Using GeeYee’s service, the firm was able to discover which product features consumers associate with each car. For example, it learned from this report that consumers talk more about brand image for Car Model E and warranties, after sales, interior design for Car Model B.
Measure Marketing Communications Qualitatively
An advertising agency used GeeYee’s service to track what people were saying about its client’s advertising communications and those of its competitors in the beverage industry. It learned that Juice D’s advertising was running counter-cyclical to that of Juice A & B. The firm was able to make as many granular comparisons as it wanted, even looking at daily discussions on specific media campaigns including tv and radio. See for yourself.
An advertising agency used GeeYee’s service to track what people were saying about its client’s advertising communications and those of its competitors in the beverage industry. It learned that Juice D’s advertising was running counter-cyclical to that of Juice A & B. The firm was able to make as many granular comparisons as it wanted, even looking at daily discussions on specific media campaigns including tv and radio. See for yourself.
Benchmark and Visualize Product and Brand Perception
A PR firm used GeeYee’s service to pitch new business to a smart phone brand by quantifying how the phone's features were perceived in comparison to those of other competing smart phones. The firm was also able to visualize the product perceptions for the entire category and lead the prospect to realize that its product was associated more with Display Screen than with Web Browsing, Multimedia, and Applications. See for yourself.
A PR firm used GeeYee’s service to pitch new business to a smart phone brand by quantifying how the phone's features were perceived in comparison to those of other competing smart phones. The firm was also able to visualize the product perceptions for the entire category and lead the prospect to realize that its product was associated more with Display Screen than with Web Browsing, Multimedia, and Applications. See for yourself.
Detect and Measure a Crisis
A major beer company had a product recall due to a packaging issue. Using GeeYee's service, the company was able to quantify the social media impact caused by the recall on its brand as well as on its competitors. In addition, consumer perceptions before, during and after the package recall were discovered for the entire product category for added perspective on managing the crisis.
A major beer company had a product recall due to a packaging issue. Using GeeYee's service, the company was able to quantify the social media impact caused by the recall on its brand as well as on its competitors. In addition, consumer perceptions before, during and after the package recall were discovered for the entire product category for added perspective on managing the crisis.
Quickly Get to the Bottom of Consumer Discontent
When a large juice manufacturer redesigned its packaging, it was caught off guard by the strong discontent amongst a small percentage of online consumers regarding its new package design. A market research firm used GeeYee’s service to quickly get to the bottom of major issues surrounding the new design.
When a large juice manufacturer redesigned its packaging, it was caught off guard by the strong discontent amongst a small percentage of online consumers regarding its new package design. A market research firm used GeeYee’s service to quickly get to the bottom of major issues surrounding the new design.
